Facebook Guide: Image Ad Specifications for Facebook Feed

Digital Marketing, Social Media Marketing

Design Specifications

Facebook suggests that you use a high resolution, jpg or png image with ratio either 9:16 or 16:9.

Tip: Make sure that your image does not contain over 20% text to avoid experiencing reduced delivery. Learn more about text in images.

Technical Requirements

Desktop News Feed

Single image ad
- Image aspect ratio
  - Minimum aspect ratio : 200×300
Single image ad with link
- Image dimension
  - Minimum width : 476 pixels
  - Minimum height : 249 pixels
- Image aspect ratio
  - Minimum aspect ratio : 191×100
  - Maximum aspect ratio : 191×100

Mobile News Feed

Single image ad
- Image aspect ratio
  - Minimum aspect ratio : 200×300
Single image ad with link
- Image dimension
  - Minimum width : 320 pixels
- Image aspect ratio
  - Minimum aspect ratio : 191×100
  - Maximum aspect ratio : 191×100

Supported Objectives

Reach
Brand Awareness
Traffic
Engagement
Page Likes
Event Responses
App Installs

Source: Facebook