As you may already know, there are many different forms of Digital Marketing.
One of the most popular forms is Search Engine Marketing (SEM), which is classified as Search Engine Optimisation (SEO) and Pay-Per-Click (PPC). SEO has to do with adding special content to a website which is readable by Search Engines’ Bots. Click here to see how Google describes the Search process. PPC on the other hand, is about paid ads on the Search Engine’s site encouraging potential customers to click them. Every time a click-through is achieved, the company is charged a small fee.
Another well-known form of Online Marketing is Social Media Marketing. It might simply involve an official website (the company’s website), as well as third-party websites, and of course Social Media Networks. Social Media Marketing, as the name itself denotes, is about encouraging the interaction between a company and its customers, but also among its customers. This kind of marketing facilitates the communication between a company and its customers, and of course receiving direct feedback from them.
A third, also famous, form of Web Marketing is e-mail marketing, which allows companies to communicate directly with their customers, whether it’s about increasing awareness of their range of products or services, offer a special discount, or request their feedback.
